Crafting stories & strategies
for people, brands & causes.

ATELIER is a place to create strategies & stories. In French, ‘Atelier’ means workshop or studio for creativity. I believe strategy is not a science, but an art and ethos. The thinking process is about depth, fluidity and freedom, to get to ideas with resonance and integrity.

Radical empathy & creativity.
The best stories don’t emerge from superficial formulas. The ability to look deeply, differently and with radical empathy is the root to original creative thinking & to crafting stories that make people feel understood.

Creating & crafting stories together
The dichotomy between ‘Strategists’ and ‘Creatives’ in agencies hides the fact that creativity happens when you dance together. I want to work with different thinkers, creators and makers to bring back interesting & unique ideas.